“Don’t cut corners with your online identity,” says Frank Schilling, an Internet entrepreneur and founder of DomainNameSales.com. “A better domain name will lower your lifetime marketing costs.”
Short, generic, memorable and descriptive adjectives make great website domains. Avoid dashes, broken language, long names and made-up terms.
Diapers.com, which gets 106 million unique visitors on an average, is a great example. More than half of the visitors found the site by searching for the term “diapers”. It’s the first result on Google, before Walmart.com and Amazon.com, and even before a Wikipedia article about diapers.
“Many businesses make a mistake by quickly choosing a name instead of weighing all the options”, Schilling says.
Here are tips to help you avoid these classic dot-com disasters — therapistsfinder.com, poolife.com or IPallover.com.
Using a company name like SiamEclairs.com may be an obvious choice, but not the best one. Shorter, more memorable names such as myeclairs.com and iloveeclairs.com can make a difference.
Schilling said you should ask, “What message does your domain send?” when considering a generic or branded domain.
“Cupcakes.com may not be for everyone,” he said. “But owning the bold, generic single word or multi-word phrase that describes your services sends a powerful message to competitors and industry.”
Just as Facebook has secured many anti-Facebook or common Facebook.com typos, Schilling said you should do secure domain names for your brand — or someone you love.
“The 7 billionth person has just been born on this planet and, in 10 years, he too will want an email address,” he says. “All these people will eventually aspire to own better names. The time to secure those better names is now.”
What crazy domain names have you seen on the Internet? Tell us in the comments.